Göteborg’s Rapé was the first white portion, an innovation that was quickly adopted by several other brands. The special character of Göteborg’s Rapé also sets it apart: the tobacco flavors are mild, slightly sweet, with a touch of herbs. The word ‘Rapé’ comes from France and means grate or grated, which refers to the 1700s practice that originated in French society circles where people grated their tobaccos by hand to get the exact consistency they wanted.
Today a different production method is used. When the newly formed AB Svenska Tobaksmonopolet relaunched in 1919, Göteborg Rapé started to be ground, as with all other brands, but the company kept the name Rapé harking back to the origins of the snus. When all the brands took on the round cans in the 1960s, the ones originating in the coastal town of Göteborg were given a blue labeling, to identify their links to the sea. Göteborg’s Rapé is as a traditional snus with a rich heritage. Available in White Portion, Mini White Portion and Loose
With its sister brand Göteborg’s Rapé White Portion Lingon introduced in 2006. New snus taste since 2012 is Göteborgs Rapé White Portion Lime, the new Göteborgs Rapé Slim year 2013 and Göteborgs Rapé Hjortron in 2014.
Ingredients: Water, tobacco, salt, humectant (propylene glycol), pH adjuster (sodium carbonate), natural and artificial flavors.
Buy Göteborgs Rapé Hjortron (cloudberry) portion snus which has a mellow tobacco taste with notes of cloudberry and lime, along with hints of lavender and cardamom. White-pouch that is dry on the surface for less drip. The pouch contains a moist snus which provides a prolonged flavor release. The pouches are arranged in a formation that Swedish Match calls Star Formation®.
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