Göteborgs Rapé was introduced in 1919. The snus is distinguished by a mellow tobacco flavor and a pronounced touch of juniper berry. Göteborgs Rapé used to be produced in the Original Large format, but this variation was phased out in connection with the launch of the White Portion format.The demand for Göteborgs Rapé in Original Large has been consistent over the years, and now the time has come for a comeback. We have developed the Original Large pouch, and made it slightly dryer and less salty than before, but still with the distinct Göteborgs Rapé-flavor intact.
Göteborg’s Rapé was the first white portion, an innovation that was quickly adopted by several other brands. The special character of Göteborg’s Rapé also sets it apart: the tobacco flavors are mild, slightly sweet, with a touch of herbs. The word ‘Rapé’ comes from France and means grate or grated, which refers to the 1700s practice that originated in French society circles where people grated their tobaccos by hand to get the exact consistency they wanted. Today a different production method is used. When the newly formed AB Svenska Tobaksmonopolet relaunched in 1919, Göteborg Rapé started to be ground, as with all other brands, but the company kept the name Rapé harking back to the origins of the snus. When all the brands took on the round cans in the 1960s, the ones originating in the coastal town of Göteborg were given a blue labeling, to identify their links to the sea. Göteborg’s Rapé is as a traditional snus with a rich heritage. Available in White Portion, Mini White Portion and Loose With its sister brand Göteborg’s Rapé White Portion Lingon introduced in 2006. New snus taste since 2012 is Göteborgs Rapé White Portion Lime, the new Göteborgs Rapé Slim year 2013 and Göteborgs Rapé Hjortron in 2014. Göteborgs Rapé Original Large online!
Göteborgs Rapé Original Large is back! It has a mellow tobacco taste with distinct notes of lavender, citrus and juniper berry, along with hints of cedar.
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