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Buy Swedish snus The Lab 13 Formula+

In late 2008, Swedish Match put together a development team of researchers, designers and snus consumers. This team was given the objective to create a new snus series by merging the latest research, generations of experience, and the specific demands of snus consumers. A most thorough process - of experimenting and tasting ensued with long discussions, including round tables and in depth interviews. Many tobacco blends were evaluated: nothing was left to chance – checking and double-checking everything from fragrance, flavor, and lip feel to the design of the can.

Their efforts resulted in two blends. Both have a natural tobacco character. The difference being that one is slightly more potent than the other, having a somewhat higher nicotine content. The brand, The LAB, tells this story. The code names, 01, 05, 06, 07,12 and 13 were kept from the development phase when the laboratory team numbered the different prototypes.

The close collaboration in the team also brought two innovations, the slimmer pouch and a non-drip release system. The slim portion pouch is less visible behind the lip. The non-drip releases more flavor, with less drip. The products have a neutral design with simple lines that clearly illustrate the contents. The LAB was launched in September 2009. The LAB Fresh was launched in August 2013, as a new concept with mild tobacco taste and a cooling function. A long, narrow pouch in Slim format, with a dry surface for less drip. During spring 2014, The LAB Fresh is relaunched, following successful product improvements. Buy Swedish snus The Lab 13 Formula+

Ingredients: Tobacco, water, pH adjuster (sodium carbonate), salt, humectant (propylene glycol), natural and artificial flavors, artificial sweetener (acesulfame K).

The Lab 13 Formula+


Buy Swedish snus The Lab 13 Formula+ with a mellow and spicy tobacco taste with distinct notes of tropical fruits and red berries, along with hints of almond and citrus. A long, narrow full-sized pouch. The pouch has a moistened surface for a quick release of flavour.

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By buying this product you can collect up to 2 loyalty points. Your cart will total 2 points that can be converted into a voucher of $0.05.

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