New products

Specials

The Lab

During the autumn of 2008, Swedish Match gathered a development team consisting of scientists, designers and snus users. Their assignment was to develop a new snus, and the result was the brand The Lab, which was launched in the Norwegian market in 2009.

First to be released were the mixtures 01 and 02, featuring a tobacco flavour with notes of...

During the autumn of 2008, Swedish Match gathered a development team consisting of scientists, designers and snus users. Their assignment was to develop a new snus, and the result was the brand The Lab, which was launched in the Norwegian market in 2009.

First to be released were the mixtures 01 and 02, featuring a tobacco flavour with notes of green herbs, oak, cedar along with a hint of almond. The work also led to a new snus format; the long narrow pouches we call slim. The pouch is designed to be less visible, whilst maintaining a relative plumpness under the lip.

For The Lab, we also developed a formula that makes the pouch less runny, but with a more intense flavour release.

The can design focuses on the numbers. Focusing on innovation and function, The Lab currently has several products with different characteristics, nicotine strengths and flavours.

Following the first releases, 01 and 02, the range has been extended further, and today The Lab’s portfolio consists of nine different products, all named after the respective number used as a code to differentiate the mixtures in the laboratory during the development process.

More

The Lab There are 8 products.

Showing 1 - 8 of 8 items
  • Quick view
    32,00 kr Out of stock

    The Lab 24 Slim White Portion is a slim and subtle prilla of mint and licorice flavor that also contains xylotol that is good for the teeth

    32,00 kr
    Add to cart More
    Out of stock
  • Quick view
    31,50 kr In Stock

    The Lab 22 Slim White Portion is a slim and subtle prilla of mint flavor that also contains xylotol that is good for the teeth.

    31,50 kr
    In Stock
  • Quick view
    29,50 kr In Stock

    Buy Swedish snus The LAB 05 Strong White Portion. A dark tobacco taste with notes of green herbs, oak and cedar, along with hints of almond. The LAB Series snus pouch that fills out the lip. Dry surface for less drip with a moist snus which provides a prolonged flavor release. The Lab 05 Strong White Portion was launched in 2011.

    29,50 kr
    In Stock
  • Quick view
    29,50 kr In Stock

    Buy The LAB 02 Original Strong Portion, a high nicotine snus. A dark tobacco taste with notes of green herbs, oak and cedar, along with hints of almond. Long Slim narrow pouch with a moderate volume and discrete mouth-feel. Surface moderate moistened for fast flavor release and full bodied character.

    29,50 kr
    In Stock
  • Quick view
    29,50 kr In Stock

    Buy The Lab 06 Extra Strong Long Portion snus which has a dark and spicy tobacco taste with notes of herbs, oak and cedar, along with hints of almond. Long, narrow pouch, Sparingly humidified with a fast and strong flavor release. The LAB Snus 06 Extra Strong Portion from 2011.

    29,50 kr
    In Stock
  • Quick view
    28,00 kr In Stock

    Buy The Lab 07 Extra Strong White Swedish snus which has a dark and heavy tobacco taste with notes of herbs and cedar, along with hints of walnut and leather. A long and narrow full sized pouch. Dry surface for less drip and a moist content for an extensive release of flavor.TEMPORARY OUT OF STOCK!

    28,00 kr
    In Stock
  • Quick view
    29,50 kr In Stock

    Buy The Lab 12 Fresh Mint Strong White portion snus with a mellow and spicy tobacco taste with distinct notes of peppermint, along with hints of oak, leather and vanilla. A long, slim and narrow full sized pouch. Dry surface for less drip. Moist content for an extensive release of flavor.

    29,50 kr
    In Stock
  • Quick view
    29,50 kr In Stock

    Buy Swedish snus The Lab 13 Formula+ with a mellow and spicy tobacco taste with distinct notes of tropical fruits and red berries, along with hints of almond and citrus. A long, narrow full-sized pouch. The pouch has a moistened surface for a quick release of flavour.

    29,50 kr
    In Stock
Showing 1 - 8 of 8 items