Göteborgs Rapé Humle View larger

Göteborgs Rapé Humle


Much like snus, beer is a product with few ingredients which, if handled correctly, can provide a great variety in taste and experience. Sweden has in recent years made a name for itself in the international craft beer community, mainly for its microbreweries – where high quality, flavorful beer is brewed in small batches and with attention to craftsmanship. This has made a great impression on us at Swedish Match. When we developed Göteborgs Rapé Humle, we chose to contact the people behind microbrewery Fjäderholmarna´s Brewery – who became our inspirators and our sounding board.
Taste-wise, Göteborgs Rapé Humle is the first Swedish Match snus ever where we used bitterness in the flavor palette. We balance it with notes of citrus, malt and a bit of honey. The result is a flavorful snus, that doesn’t remind of any other of Swedish Match’s snus varieties.

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