Ettan Original

Buy Swedish snus Ettan portion!

Ettan’s original recipe, with a rich blend of tobacco, salt and water, is a well-preserved secret from 1822. It was first developed and refined by Jacob Fredrik Ljunglöf, then improved and packaged for the mass market by his son Knut Ljunglöf, while always maintaining the highest possible quality standards.

Knut Ljunglöf had a gift. He could tell the quality and moisture content of snus just by sniffing it. Every morning a silver tray with fresh snus from production was placed on his desk. He would then take a sample of the freshly made snus to his nose and sniff. If he nodded approvingly, the snus could be packaged and sold. If he was not satisfied, the entire batch was thrown away. Throughout the world, Knut Ljunglöf was known as the ‘King of Snus.’

Ettan is the oldest SNUFF

The origins of today's Swedish snuff

Ettan developed by snuff factory owner J. F. Ljunglöf in the early 1800s and has a tobacco near the taste. One bag containing the same ingredients and should have tasted the same way since the 1822nd

Tobacco, salt and water

Ettan characterized by its clean, near the tobacco flavor. The recipe is simple with its mix of basic ingredients of tobacco, salt and water.

It was snus producer Jacob Ljunglöf who created One. He took out a separate manufacturing process where he began pasteurizing snuff which gave it a pure tobacco taste and high quality.