General Loose

100% of 100

Buy the classic Swedish snus General loose snus from 1866. A recipe with a blend of 22 tobaccos topped with a drop of bergamot oil. Full-bodied, spicy tobacco taste with pronounced notes of citrus from bergamot and hints of hay, green grass and stable. A loose snus that is easy to hand mold into a pillow shape to fit under the lip. This provides a fast flavor release with full bodied character.

In stock
  • 1 piece USD3.78/piece
  • -10% 10-pack USD3.40 /piece
  • -12% 30-pack USD3.32 /piece
  • - +
General Loose
General Loose General Loose

Buy Swedish snus General lös (loose)

A recipe created out of a single man’s endeavor for perfection. Over 150 years ago, Johan A. Boman created the first pinch of General, a flavor revolution at that time. General has a large range of products in Sweden and is also spread internationally. General is a full-bodied snus – a blend of more than 20 tobaccos topped with a drop of bergamot oil. This creates a strong flavor that is spiced with a touch of pepper and citrus. The General family contains a lineup of many different varieties: Loose, Portion, Long, Mini, White, Strong, Extra Strong and Onyx. While their formats differ, they all share the typical General-flavor base and are packaged in a distinctive General can.

Throughout its 150-year history, General has always been a leader in snus developmentBy 1985 a revolutionary invention, the portion pouch, was introduced.. Next, in 2003, General White Portion was launched as a snus that doesn’t drip in the same way as original portion snus. General Onyx was introduced in 2005 as a new alternative in the General family with its graphite black portions, presented in a formation that Swedish Match calls Star Formation®. Today, just as it was 150 years ago, General guarantees well controlled quality – a snus that keeps the tradition of Johan A. Boman’s work.

General LOOSE
General loose snus with recipes from in 1866.

Spicy tobacco character with hints of bergamot, as well as slightly tea, hay and leather.

Loose made of ground tobacco. Formed into a pouch of any size for a fast and powerful flavor release.


Water, Tobacco, Humectants (E 1520), Taste enhancer (common salt), Acidity regulator (E 500), Flavour substances incl. (Halt, pH and weights indicated are for guidance).

Nicotine 0.75%
PH 8.4

More Information
Nicotine (mg/g)8mg
Content (g/can)42g
Content typeTobacco
ManufacturerSwedish Match
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