The Lab 12 Fresh Mint White Strong Slim

The Lab 12 Strong White Fresh Mint Portion is yet another portion of The Lab series, which strictly tests its snus in the laboratory. The Lab 12 has a narrow and long shape, the portion is in place under the lip. Add a mint flavor and a design box, and you have The Lab series 12.

Out of stock
SKU
913
  • 1 piece 4.01USD /piece
  • -10% 10-pack 3.61USD /piece
  • -12% 30-pack 3.53USD /piece
4.01USD
Temporarily out of stock
Description

Buy The Lab 12 Fresh Mint Strong White portion snus

In late 2008, Swedish Match put together a development team of researchers, designers and snus consumers. This team was given the objective to create a new snus series by merging the latest research, generations of experience, and the specific demands of snus consumers. A most thorough process - of experimenting and tasting ensued with long discussions, including round tables and in depth interviews. Many tobacco blends were evaluated: nothing was left to chance – checking and double-checking everything from fragrance, flavor, and lip feel to the design of the can.

Their efforts resulted in two blends. Both have a natural tobacco character. The difference being that one is slightly more potent than the other, having a somewhat higher nicotine content. The brand, The LAB, tells this story. The code names, 01, 05, 06, 07,12 and 13 were kept from the development phase when the laboratory team numbered the different prototypes.

The close collaboration in the team also brought two innovations, the slimmer pouch and a non-drip release system. The slim portion pouch is less visible behind the lip. The non-drip releases more flavor, with less drip. The products have a neutral design with simple lines that clearly illustrate the contents. The LAB was launched in September 2009. The LAB Fresh was launched in August 2013, as a new concept with mild tobacco taste and a cooling function. A long, narrow pouch in Slim format, with a dry surface for less drip. During spring 2014, The LAB Fresh is relaunched, following successful product improvements. Buy The Lab 12 Fresh Mint today.

Ingredients: Water, tobacco, taste enhancer (salt), humectant (propylene glycol), pH adjuster (sodium carbonate), natural and artificial flavors including artificial smoke flavor, artificial sweetener (acesulfame K).

More Information
Nicotine (mg/g)14mg
Content (g/can)21.6g
FormatSlim
TypeWhite
BrandThe Lab
ManufacturerSwedish Match
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